Visual hierarchy is the order of importance we perceive of the elements of a particular scene.
In web design, it is important because when applied correctly we can guide the eye of the user to what we want them to notice first in our website.
Large headings
strong letters
Are all some examples of how to catch the attention of the user.
Just remember not to overdo it. Because if you do, the user won't know where to look first, and they would rather leave your site than try to figure out what is what.
So, emphasize what you really have to! Start with what the site is all about and then emphasize the call to action. I might provide better examples in a future post. For now, I'll give it my best just by using text.
E.g.
Cybersecyrity consulting for small to medium businesses
Blah blah blah. Blah blah.